Making Words Count

The Challenge

American Tower is an American real estate investment trust and an owner and operator of wireless and broadcast communications infrastructure in several countries worldwide. To meet positioning and marketing objectives, the American Tower marketing team needed to enhance its content marketing efforts by producing customized content for its broadcast and service provider audiences. For efficiency, the in-house marketing team wanted to work with a content provider that understood its industry space.

The Approach

Aragona Agency provided senior writers from its team that had extensive experience creating marketing content for both broadcast and service provider markets. With minimal onboarding time, these core team members were able to support all content generation requirements, and deliver content that emphasized the American Tower value propositions in a way that resonated with the company’s target audiences. Aragona delivered content that made words count for a variety of tactics, including:

  • Website content
  • Product and solution brochures
  • Case studies
  • Guides
  • Newsletter articles
  • And more

The Result

Content generated by the Aragona team allowed American Tower to meet its initial content marketing requirements and build new content marketing programs. The efficient and timely delivery of content has been crucial to the success of a variety of American Tower content marketing initiatives. The company continues to work with Aragona to create content that makes words count with American Tower’s target audiences.

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